Tuesday, February 16, 2010

Marketing and Strategizing for 2010

My quiet times seem to come when South Florida becomes cold. I always joke that I hibernate in the summer time, but this winter I am retreating from cooler weather. With business is a strange space, I have been pro-actively engaging in face to face marketing techniques to stimulate print sales and interest. I ignore some of the desire to hibernate. As my blog may be quiet these days, I am out there in the flow talking and displaying like a personal advertisement. South Florida is not a mecca of galleries; therefore, my target audience is geared more towards conservation works, local municipalities, groups, and those that continue to have support through the not so great economy.

Do I sound like an artist or a business person? Is there a line that is drawn between the two?
My personal feeling is this is a grey zone in which the talent and drive are balanced by the business side. I will continue to discuss this topic as I am rewriting my own business plan. For now, I need a cup of coffee.

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