Maybe I am late to the party on self publishing machines?

Technology still surprises me. I was surfing through NYU's bookstore and noticed a link for self publishing that I clicked on with curiosity.
Link to the page: http://www.bookstores.nyu.edu/main.store/selfpublishing/index.html

The Espresso Book Machine looks amazing. Now, I have not physically been in the space where NYU has this machine, but from the webpage I can imagine the possibilities. The EBM prints, binds, and trims any digital file into a paperback book. You can also print out of Google's book archive of public domain works. Now if I could purchase an ISBN number from the EBM, I wouldn't need Blurb. This would satisfy my tactile need when creating something; I just wouldn't want to deal with the maintenance. Remember those darn copy machines? I was the official copier person in my early years working in offices. I have this love hate relationship with oversized office machines ever since.
I think this EBM could remedy that in the digital immediacy we all have come to expect.

Now if you are still wonder what I was doing surfing through the NYU bookstore to begin with, I will explain. I love books from book jacket, binding, to the font, to the paper, to the printing process, to the text. With the internet, I have the possibility of visiting a variety of different bookstores without having to deal with the August heat in South Florida. Ok, I just love looking and, sometimes, Barnes n Noble just isn't satisfying enough.